Arbuthnot Latham are one of London’s oldest Private Banks, with a large portfolio of high net worth clients. Working closely with the CEO, Director of Communications and the Head of Marketing, Waterhouse Design & Advertising were enlisted to position, design, copy edit and build the bank’s new website. Drawing on the bank’s 180 year heritage, we created a positioning strategy based around an exclusive ‘Private Club’ which was expressed using bespoke photography and secondary graphic mechanisms.
After rebranding Arbuthnot Latham Private Bankers, we were approached to create a vehicle to better inform clients as to the breadth of services available from the bank, as well as bringing the expertise of the various departments to the fore. ‘Private Life’ was our response–a magazine that talked directly to the bank’s high net worth clients by highlighting the financial and lifestyle issues that interested and affected them. The magazine has been extremely well received by the bank’s clients and has led to numerous cross-selling opportunities as well as aiding client loyalty whilst delivering numerous new client enquiries. Private Life is now in its 5th year and still delivering an excellent ROI. Waterhouse Design & Advertising work closely with Arbuthnot Latham across all aspects of its production, from design and copywriting to photography and print procurement.
Commissioned to create innovative events which support London’s young people to get more Apprenticeships in the Creative & Cultural sector. We designed a youth focused brand, hosted energetic employment events and garnered valuable lessons from interviewing leading employers from the Royal Opera House to the Whitechapel Gallery.
The London Assembly’s review of sexual health and teenage pregnancy found:
“…that there is a need for a coordinated high profile branding of sexual health campaigns and social marketing on a pan-London basis. In order to confront
negative stereotypes around gender and sexuality the NHS media response needs to be improved…”
Waterhouse Design & Advertising were approached to address this. With the help of practitioners and young people, we developed Come Correct.
Through organic growth, the Come Correct scheme is currently run across 24 London boroughs and issues young people with a C-Card – a smart card that allows users to “tap in”, just like an Oyster card, at shops, youth centres, community pharmacies and GP surgeries across London to get free condoms and sexual health advice.
Clever Dicks: C-Card Facts
313,000 condoms were given out last year.
One in six condoms went to a young person outside their home borough.
September 2012 saw a record number of young people sign up.
Since the scheme’s launch, the under-18 conception rate for London has been falling faster than any other region.
The scheme has been so well received that surrounding counties have approached us to join the programme. We’re now well on the way to creating a Pan-UK network.
Watch this space:
We’re currently working on an App for the programme that will give young people instant access to the nearest outlet where they can receive free condoms as well as handy sexual health tips, videos and more.
Dr Jeff Ennis is an inspirational character who has channeled his own battle with chronic pain into the creation of a multi-disciplinary pain program that it has been our privilege to brand and work on promoting throughout North America. Dr Ennis currently has a two year waiting list for his expertise and has appeared on television, radio and in print..
What was required?
Validior is a market-leading professional services firm, located in the Greater Toronto Area – with clients throughout Canada.
We began working with Validior from inception. The Managing Director of Validor had been working within professional services in excess of 15 years and had built a solid reputation with SME’s and Blue Chip companies in Canada and America. His vision was to create a professional services company built on honesty, and transparent client relationships always delivering exceptional quality.
WDA’s brief was to develop a brand that clients working in professional services can engage with.
Starting with naming the company – Validior- which was derived from the Latin word meaning ‘stronger’ . WDA discussed with the Managing Director the essence of the company and his staying power within a highly competitive sector. As as a result, we believed that the company name should be one word that has had strength at the heart of the offer.
In addition to naming Validior WDA created the brand identity and colour palate, Validior’s website and copywriting. During phase two WDA will be working with Validior to develop a marketing strategy and a social media strategy to further strengthen Validior’s online and overall presence in the professional services sector in North America.
What was required?
Prevista Ltd, is a publicly funded, privately owned company comprised of a multi disciplined team of people who are experts at working with small businesses, their employees, individuals and government in order to strengthen local communities.
An 8 year long standing client of WDA’s – Prevista Ltd asked WDA to refresh their website and design an unpretentious website that small businesses their employees, individuals and partner funding organisations can connect with and use as a resource.o that
What was required?
Spirit of the City, Mississauga Life is a magazine produced by WDA for Mississauga residents. The city of Mississauga is Canada’s 6th largest city, industry in the city is ranked the 2nd largest in Toronto and the city is home to Canada’s largest airport. Spirit of the City encompasses all that there is to offer in Mississauga for local residents, businesses and local counsels alike.
WDA has been working with Spirit of the City since it’s birth in 2010. The logo was designed using two fonts highlighting the word ‘spirit’ in order to be distinctive and evoke the energy of Mississauga – the ‘spirit’ of the city! To ensure the Spirit of the City was coherent, we designed all sales and email templates so that the brand can be consistently rolled out across all collateral. We developed the brand guidelines for use on the magazine website.
In a time when magazine’s have been struggling Spirit of the City is developing a home online and offline in Mississauga.
